This is a style guide created for the Muddy Moose Studio, a fictional business developed for my Graphic Communication Capstone. The name was created by selecting an adjective and animal off of a list provided by our professor.

I chose Muddy Moose because I liked the idea of my company being a pottery studio. This project encompassed creation of a logo, brand colors, typography, identity package, and "other" pieces such as web page layouts, apparel, and coffee mug.